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Doctors & Staff

Meet the experienced and friendly doctors and staff who make Drs. Serino and Schefferly the leading eye care providers in Jackson.

Dr. JamesJames P. Serino, O.D.

Undergraduate Studies:

University of South Florida, Tampa FL

Graduate Studies:

Southern California College of Optometry


Los Angeles V.A. Hospital Department of Ophthalmology

Optometric Vision Center at SCCO

Optometric Center, Los Angeles CA

San Bernardino Youth Correctional Facility

Health America HMO, Sunrise FL

Previous Associateships:

Rand Eye Institute Pompano Beach, FL

TLC Jackson, MI

Professional Affiliations:

American Optometric Association

Michigan Optometric Association

Jackson Host Lions Club, Past President

Trustee, Jackson Community Foundation


Married with two children

“To improve the human condition is every doctor’s goal, but when applied to our most precious gift of sight, optometry excels. I am able to blend my love of medicine and technology in a profession that helps people of any age. It truly fulfills my desire to help others while providing a career I can participate in for many years.”

Dr. HeidiHeidi L. Schefferly, O.D.

Undergraduate Studies:

Ferris State University

Graduate Studies:

Michigan College of Optometry (MCO) at Ferris State University


Eyecenter of Louisville, KY

Michigan College of Optometry, Big Rapids, MI

Anderson Eye Associates, Saginaw, MI

Professional Affiliations:

American Optometric Association

Michigan Optometric Association

Volunteer Optometric Services to Humanity


Married with two children

“I remember being fascinated with all of the equipment in my eye doctor’s office when I was a little girl. However it was not clear to me that optometry was my calling until after my second year of college.  Changing my major to Optometry was one of the best decisions I have ever made. Providing comprehensive eye health care and helping people to see their best, is very rewarding. Keeping up with the newest products, research and treatment is a challenge that I truly enjoy every day.”


DeniseDenise – Certified Ophthalmic Technician

Denise graduated in 1985 from Jackson Community College with an associate’s degree in medical assisting. Denise has over 27 years experience in the eye care industry. She is a board certified ophthalmic technician and has been Dr. Serino’s technician since 2001. Other interests include spending time with her family, reading, walking/running, and watching the Detroit Tigers baseball team.


Courtney – OpticianCourtney

Courtney is an ABO Certified Optician. She has almost 20 years of experience and really enjoys helping patients with their glasses. In her free time, she enjoys spending time with her husband and two children, traveling and watching the Green Bay Packers.

Kylee – Certified Ophthalmic Technician

Kylee began working for Premier Eyecare, after graduating from Kellogg Community College with a degree in Liberal Arts, and now has stepped into the fascinating world of optometry. Kylee role is an Ophthalmic Technician to Dr. Schefferly.

Other interests include spending time with her husband, family and friends, and traveling.

Office Manager


Linda is experienced in customer service and bookkeeping. She is married with two sons and enjoys the outdoors and reading.

“I enjoy working in an industry that helps to better the quality of life for individuals in our community.”

Patient Coordinator


Jackie is a Patient Coordinator in our office. She attended Jackson Community College and has several years of medical receptionist and banking experience. Jackie loves spending time with family and friends, DIY projects and also supports the End Alzheimers Walk every year.


Nichole is a Patient Coordinator in our office and enjoys helping our patient’s navigate the world of Optometry. She comes from a strong background in hospitality and customer service. Her outside interests include reading, food and spending time with family.

Insurance Department


Carol is a graduate of Ferris State University with a B.S. in Marketing.She has worked in the Eyecare Industry for several years. She has been employed as a Receptionist and Optician, and has worked in practice management and insurance billing. Her current position is an Insurance Specialist. Outside interests include theatre, reading and traveling.