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Doctors & Staff

Meet the experienced and friendly doctors and staff who make Drs. Serino and Schefferly the leading eye care providers in Jackson.

Dr. JamesJames P. Serino, O.D.

Undergraduate Studies:

University of South Florida, Tampa FL

Graduate Studies:

Southern California College of Optometry


Los Angeles V.A. Hospital Department of Ophthalmology

Optometric Vision Center at SCCO

Optometric Center, Los Angeles CA

San Bernardino Youth Correctional Facility

Health America HMO, Sunrise FL

Previous Associateships:

Rand Eye Institute Pompano Beach, FL

TLC Jackson, MI

Professional Affiliations:

American Optometric Association

Michigan Optometric Association

Jackson Host Lions Club, Past President

Trustee, Jackson Community Foundation


Married with two children

“To improve the human condition is every doctor’s goal, but when applied to our most precious gift of sight, optometry excels. I am able to blend my love of medicine and technology in a profession that helps people of any age. It truly fulfills my desire to help others while providing a career I can participate in for many years.”

Dr. HeidiHeidi L. Schefferly, O.D.

Undergraduate Studies:

Ferris State University

Graduate Studies:

Michigan College of Optometry (MCO) at Ferris State University


Eyecenter of Louisville, KY

Michigan College of Optometry, Big Rapids, MI

Anderson Eye Associates, Saginaw, MI

Professional Affiliations:

American Optometric Association

Michigan Optometric Association

Volunteer Optometric Services to Humanity


Married with two children

“I remember being fascinated with all of the equipment in my eye doctor’s office when I was a little girl. However it was not clear to me that optometry was my calling until after my second year of college.  Changing my major to Optometry was one of the best decisions I have ever made. Providing comprehensive eye health care and helping people to see their best, is very rewarding. Keeping up with the newest products, research and treatment is a challenge that I truly enjoy every day.”


DeniseDenise – Certified Ophthalmic Technician

Denise graduated in 1985 from Jackson Community College with an associate’s degree in medical assisting. Denise has over 27 years experience in the eye care industry. She is a board certified ophthalmic technician and has been Dr. Serino’s technician since 2001. Other interests include spending time with her family, reading, walking/running, and watching the Detroit Tigers baseball team.


Sandy – Optician

Sandy is an ABO Certified Optician. She has worked in the Jackson area for over 17 years. She is married and the mother of two great sons.

If you are looking for a few good frames or just need an adjustment or repair, she is available to assist you.

Courtney – OpticianCourtney

Courtney is an ABO Certified Optician. She has almost 20 years of experience and really enjoys helping patients with their glasses. In her free time, she enjoys spending time with her husband and two children, traveling and watching the Green Bay Packers.


Office Manager


Linda is experienced in customer service and book keeping. She is married with two sons and enjoys the outdoors and reading.

“I enjoy working in an industry that helps to better the quality of life for individuals in our community.”

Patient Coordinator


Jackie has been a patient coordinators in our office since September 2013. She attended Jackson Community College and has several years of medical receptionist and banking experience. Jackie loves spending time with family and friends, DIY projects and also supports the End Alzheimers Walk every year.


Nichole is new to the world of Optometrics. She comes from a strong background in hospitality and customer service. Her outside interests include reading, food and spending time with family.

Insurance Department


Carol is a graduate of Ferris State University with a B.S. in Marketing. She has been in the Eyecare Industry for over 7 years. She has been employed as a Receptionist and Optician. Her current position involves practice management and insurance billing. Outside interests include theatre, reading and traveling.